Niche Markets Are Such a Bore

Because I can…

I read a post the other week which purported to tell the reader how to be a super successful blogger. I may or may not be a super successful blogger, I am not entirely positive how to judge such a thing. This person’s advice was to pick a niche and stick with it. Not a narrow niche mind you. But a niche just the same.

To me however, a niche is narrow by definition. A niche boxes you into a corner and tells you that when you just aren’t in the mood to write about the same topic “too bad, your audience wants consistency.”

Consistency is the key to success when it comes to blogging, so they say. Write every post about cooking or travel and you will get 10,000 followers. Write frou frou sentimental platitudes and people will read you every day. I agree with these assertions. I have seen them in action. The most successful bloggers are the ones who day in and day out write about the same crap ad nauseum.

Personally though, I couldn’t care less about a niche. To me, variety is the spice of life. If I bore you one day with history I may interest you the next with money making tips. One day you might snooze at my art opinions but after a few posts you might just fall in love with my frou frou sentimentality.

Why limit yourself to one topic, fellow bloggers? Why put yourself into a box of predictability? Does your niche really gain you a lot of satisfaction? Or are you writing just for the paycheck? Is writing for a paycheck allowing you to do what you love or have you given up what you love just for the paycheck?

The author made a point about goals. He said you can’t attain goals without consistency. Do you make it a goal to stay passionate about your niche? What happens when you lose that passion? Is your goal to have a million fans or is it to do what you’re passionate about? I realize those are not mutually exclusive, but I feel for some people, passion about a subject doesn’t necessarily draw a crowd. Maybe they have a waning passion, maybe the subject at hand is frankly boring.

Someone has to write the boring stuff. Someone has to write about the not-so-popular subjects. Someone has to write about history, or make suggestions about music, or long treatises about government, interspersed with sappy love stuff and poetry. We can’t all write about amazing foods we have tried in far off exotic places. Some of us just like to write randomly about whatever we want.

And some of us consider that ability to be a success.