Has anyone not seen the Gillette commercial? I’ll wait while you watch it.
It’s pretty amusing to see who is getting triggered by this ad. Many are acting like this is an attack on masculinity.
But I didn’t hear that word in the ad except for a few background overlapping voices. Is this ad really an attack on masculinity or is it an attack on terrible people in general?
To be fair, the ad is aimed specifically at men. You don’t see ads like this aimed at stereotypes of women being catty or nagging. Instead, you see ads which tell women they are ugly and not good enough, which is just as bad if not worse. Not to mention the classic “sex sells” concept in advertising, use women as bait and people will line up to buy your products. Even the ads that claim to stop shaming women for their choices carry the subliminal message that they really should choose Product X instead of doing Y.
While some may say it’s a bad PR move to imply most of your customer base is aggressive and rapey, there is absolutely nothing wrong with what they are trying to tell men. In fact I see no reason to be triggered at all by this ad. As one of my friends joked, he was only bothered by the fact it “barely scratched the surface of” human depravity. Ads like this should force introspection. You should ask yourself “am I like that?” If you are, change, if you aren’t, be glad and help others to change.
So why aren’t men just being introspective over this ad? Why are so many of them fussing and claiming their masculinity is being attacked? Definitions are important. Words don’t mean much anymore. “Masculinity” means different things to different people. It’s a cultural concept with a moving definition. Most of the left wants to define it by vices. The right by virtues.
None of the vices I have seen associated with the term make me think of the male gender exclusively. A jerk is a jerk is a jerk. A female jerk is just as horrible as a male one. Being a domineering, tyrannical adult-child is also horrible (but you never see the term “adult-child” just “man-child” do you? Hmmm…). Even though there are some hormonal influences that predispose the two sexes to different levels of aggression there is no logical reason to assume it’s a purely male tendency. Women can be and are frequently just as aggressive as men. Just this week I have witnessed an equal amount of bullying from girls on boys as boys on boys and boys on girls, it’s a universal problem. Being aggressive is a bad quality in anyone.
Unwanted sexual advances are just as awful from a woman as from a man (trust me, I’ve experienced both). Despite common myths, men, especially young men, do experience sexual assault and rape. The numbers are not as great, but the crime is just as egregious.
Likewise, all of the virtues I see attributed to “masculinity” are virtues we should laud in all people. Where but in the most tyrannical and oppressive places in the world is bravery, courage, strength, nobility, intelligence, and a desire to defend righteousness considered bad traits for a woman to have? Who decided character traits are dependent or associated with genitalia and chromosomes?
Being a good man means being a good human being. It means channeling one’s passions into productive and creative pursuits. It means building others up with love. It means being humble enough to admit you have feelings and emotions and you are capable of empathy, sympathy, and compassion for others. Being a good man means using your strengths for good, not evil. Do not harm others. Do not worship violence and destruction.
To praise the fact that men are “destroyers” and conquerors of nations is merely praise for worldly vain-glory. Destruction and enslavement of others is hardly something to be proud of. We should be working for a more peaceful world, not a more violence prone one.
Defending sexual aggression from either gender is pretty disgusting too. To act like words and actions are merely joking around and those hurt by them should lighten up is an attitude for thugs and tyrants. God created sexuality to be a wonderful thing, do not cheapen it by making it a joke or a weapon (or as advertising). Our sexuality is one of the most vulnerable characteristics of us humans, one that is easily damaged.
Instead of trying to detox “masculinity” specifically, why not work to detox all of humanity of it’s vices and sins? Instead of getting triggered by an advertisement that is trying to tell you to behave better, why don’t you look at yourself and ask if it’s true?